Marketing Plan Template

To Plan or Not To Plan…It’s not even a question! Particularly as you face the aftermath of a recession.

Often when marketing dollars are allocated within companies, the temptation is to hurry and launch a marketing campaign because “we need the leads and we need them now!”

While it might induce some angst to wait for a well thought-out Marketing Plan, the consequences of not doing so could do serious damage to your marketing effectiveness AND budget. It doesn’t have to take four months to develop a comprehensive plan. In fact, a focused team can accomplish it in three to six weeks; and the time invested upfront WILL pay off through the implementation and launch of future campaigns.

Built in Microsoft Word for easy editing and customization, this Marketing Plan Template includes step-by-step instructions for each section: market research, company identity, target market, product/service definition and messaging, competition analysis, sales model, marketing mix, implementation calendar, and budget.

This plan is probably the most important document you will create throughout your marketing efforts. It establishes a roadmap for your sales and marketing planning, maximizing your resources. It validates your target market and competition, summarizes the marketing plan, and outlines the resources and budget needed for successful completion of the planned activities.

So, download your Marketing Plan Template and get started!