Paid Search Best Practices

Paid search campaigns are complicated at best. There are so many factors that go into a paid search effort, even the best marketers can simply lose their mind.

Recently we came across a whitepaper from FATHOM SEO called Paid Search Best Practices, which details 10 tips to SEM success.

Our favorite takeaway was tip #7: “Don’t Aim to be #1.” As the author explains…buying the #1 position is more expensive and not always necessary to meet your ROI objectives. He suggests aiming for the #3-5 positions.

There are many other great a-HAs in this paper…Download it now…it’s free! (NOTE: the author does have a limited number of downloads available for this paper, so be quick!)