Mastering the Art of Content Marketing
In the recent report by Limelight Networks, “How to Master the Art of Content Marketing” we are reminded how important strategy is in the success of any marketing effort.
Our favorite tips from the 9-page report:
1. Create a content pipeline. Determine what types of content to publish and how often. Then, find people with the right skill sets to produce the content and establish reasonable timelines for production.
Tip: Don’t expect your FTE’s to fit content creation in to their already full workday. Allocate resources wisely.
2. Choose content creators carefully. If you want your offering to be evangelized effectively through relevant and meaningful content, nurture your content providers. Keep them engaged and excited about both your audience and your industry.
Tip: The best content providers are those who are passionate about marketing as well as your product and services.
3. Remember your brand. Great content marketing is about creating, sharing, and repurposing. The art of content marketing is doing this without losing the consistency of your brand messaging.
Tip: Regular communication with other sales and marketing teams is essential to not only gather content, but to make sure content stays consistent with your brand.
Limelight also includes a nice list of the 5 must-haves for content publishing and distribution technology that marketers new to this very popular marketing tactic should check out.
If you are a content marketer, this is worth downloading. Get your copy at http://www.limelight.com/insights/content-marketing.
