Our Favorite Lead Acquisition Sources!
In the many marketing plans we write or audit for clients, the one thing that is a fairly constant element in lead acquisition is LIST acquisition. Purchasing or renting lists is a mainstay of most marketing programs, particularly those with a direct marketing component.
As we’ve said before, the list is possibly the single most important element to an effective direct marketing effort (whether it be email, direct mail, or outbound calling). We’ve tried and tested the following tools to help you build your lead lists:
- Demandbase: Gives you access to data from multiple leading data sources; scores each lead on relevancy, data freshness, and response potential; and guarantees the quality of the lead. Plus, a $20 cash credit for first time users will be waiting in your shopping cart courtesy of Go-To-Market Strategies.
- Jigsaw: Every contact in Jigsaw is complete with full name, title, postal address, email address (only corporate email addresses are allowed), and telephone number. The way it works is that Jigsaw awards members points for every contact it contributes. Users then can use their points to download contact information they would like to add to their own database. If you don’t want to upload contact information for points, you can also simply purchase contacts from the Jigsaw system at $1-$5 per contact, depending on whether you are a free subscriber or pay for the next level of membership.
- Netprospex: This tool is similar to Jigsaw, in that it also allows the B2B community to exchange or purchase business contact data. However, it is much easier to upload and download information…and their search tool is stronger. Unlike Jigsaw, which relies on the community to update contact information for accuracy, NetProspex validates the contact quality through a range of technology tools and displays an accuracy rating for each contact. Another great thing going for NetProspex is their customer support…it’s amazing!
Try them all and see which works best for you!
