Learning the Hard Lessons of Groupon
February 24th, 2011
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One big lesson: Depending on the cash value of your coupon and the novelty of your offering, daily-deal sites may be willing to negotiate your fee split.
Archive
Posts Tagged ‘advertising’
The Problem With Public Relations
February 22nd, 2011
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I have been dealing with P.R. people for a very long time. It would be crazy to categorize all public relations people as crazy, so let’s just say that P.R. people drive me crazy.
Trying to Sell Fish for Christmas
December 23rd, 2010
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We made some big mistakes with Thanksgiving that we’re trying not to repeat.
Seven Pay-Per-Click Mistakes to Avoid
December 9th, 2010
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Most important, if your campaigns aren’t going into the black after a lot of effort to make them work, don’t keep spending money.
Mastering Google AdWords
December 7th, 2010
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How Amy Gottesman built Smash Party Entertainment into a thriving business.
Would Your Business Use Groupon Again?
December 6th, 2010
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With all that’s been written about Groupon, one question lingers: Are the local businesses that use it eager to use it again?
Doing the Math on a Groupon Deal
November 23rd, 2010
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Is Groupon the worst marketing ever? Or is it the best marketing ever? Here’s how to tell.
Social Coupons and Small Businesses, Part 2
November 17th, 2010
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Do you have a strategy to turn first-timers into regulars?
Should I Charge Less or Advertise More?
October 20th, 2010
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You’ve got to do the math. The lower your margins, the more dangerous it is to lower your prices.
Case Study Follow-Up: What Firehouse Subs Learned
September 29th, 2010
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Don Fox, chief executive, responds to comments from You’re the Boss readers.
Did Firehouse Subs Pick the Right Plan?
September 22nd, 2010
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A restaurant chain decides to ask its struggling franchisees to spend more on marketing.