Top Online Marketing Tactics for 2009 Revealed in New Survey

A recent survey completed by the teams at eROI and eM+C questioned 678 marketers about their 2009 online marketing programs to give us their new report “Online Marketing Trends:What Worked in 2009 And What to Expect in 2010.” The goal? To discover what online marketing tactics provided the most success last year. The big winners of 2009? Email marketing and websites!

As we weathered the recession, it is no surprise that the relatively low-cost tactics of email marketing and websites were tied for most used (at 93%), followed by social media tools (69%).

Not only did marketing teams dedicate additional resources to email marketing and online communities last year, they also spent more marketing dollars: 45% of marketers increased their online communities budgets in 2009 and 66% increased 2009 budgets for email marketing.

The focus on these channels is what led to:
. increased website traffic (24%)
. improved brand awareness (21%)
. increased sales (20%)

To see how other online marketing tactics (like social media and mobile marketing) are being woven in to our strategies download the whole report from eROI and eM+C.