The sales world is buzzing with the launch of IntroMojo, an online tool that compiles key information about your prospects and serves it up to you in a snazzy looking website. The information it provides is already accessible on the web and isn’t tha...

A recent whitepaper from Chief Marketer and Genesys poses the question, “Does Your Social Media Strategy Force Marketing to Act Like Customer Service?” We think this a very important question. Especially as companies evaluate the purpose of their c...