To Plan or Not To Plan...It's not even a question! Particularly as you face the aftermath of a recession.Often when marketing dollars are allocated within companies, the temptation is to hurry and launch a marketing campaign because "we need the leads ...

The new FTC rules on Social Media content go into effect 12/1/2009. And, for the most part the new rules are aimed at protecting the consumer from reading a blog about a product that presents itself as an editorial, when the "blogger" has been paid to ...

One of the biggest mistakes sales people make is to go into a sales call with a prospect or customer and talk, talk, talk. In fact, when coaching we often find that sales people talk more than the prospect does. By A LOT!Seriously, you need to SHUT UP....

We just got done reading Negotiation Rules! A Practical Approach by Jeanette Nyden, J.D. It offers tons of good advice!We asked Jeanette to share a little for our readers, and this is what she had to say:Business Week ran an article suggesting that bus...

Social media is clearly here to stay. And most of you have already incorporated it into your marketing mix with LinkedIn, Twitter, etc. One social media tool that marketers have been slow to adopt is Facebook. This is largely due to the fact that Faceb...

Thanks to the recession, many of us have been out of work this past year, sitting on the sidelines as our colleagues have mastered the new tools, technologies and trends in our industry. One of the biggest, most influential of all is the use of social ...

You, like most of us...have found yourself sitting through that horrid PowerPoint Presentation. In fact, you may have even delivered a few yourself.Blogger Seth Grodin says..."It's not your fault. It's Microsoft's."We were intrigued. So we reviewed his...

Forrester’s Q1 2009 Global CMO Recession Online Survey, released last week, “…reveals marketing leaders under pressure to deliver results while enduring budget cuts in excess of 20%. To keep their businesses moving forward, marketing leaders are ...

Today’s economy is spurring entrepreneurship like never before, with statistics showing hundreds of thousands of new businesses launching each month. Necessity really is the mother of invention. However, with this surge of new businesses, entrepreneu...

The CMO Council released their Marketing Outlook ’09, a detailed report from 650 companies on their marketing budgets, strategies, and headcounts for the upcoming year. We have reviewed its highlights and found some interesting trends emerging in lig...

In the many marketing plans we write or audit for clients, the one thing that is a fairly constant element in lead acquisition is LIST acquisition. Purchasing or renting lists is a mainstay of most marketing programs, particularly those with a direct m...