As marketers continue to strategize their way through this recession, email marketing is getting extra attention. And it should be. Not only is it cost-effective, it also generates real-time data about your audience and prospects that you can’t get a...

This week we read the latest white paper from Michael Stelzner called “A Social Media Marketing Report – How Marketers are Using Social Media to Grow Their Business.” The report provides key insights into how we use social media for marketing, an...

It's no surprise customer service in America has declined substantially over the past decade. We've all experienced it. More and more we have been greeted with automated phone systems, customer reps from another country, indifference to poor customer e...