Vertical IT Market Opportunities & How to Capitalize on Them | MSPmentor

Many MSPs in recent years have enjoyed tremendous success as a result of taking a vertical market strategy. There are significant and compelling advantages IT service providers can enjoy by taking this approach. For example, when they lead with a vertical market-focused offering, MSPs have found they often end up speaking to contacts higher in the organization’s ranks, they have an easier time establishing credibility and trust, and they find themselves in markets that have less competition and pricing pressure. Further, delivering vertically-focused IT offerings can be a great way to build standardized, repeatable processes and to leverage and build on customer success.

via Vertical IT Market Opportunities & How to Capitalize on Them | MSPmentor.

About The Author

Rob Cosgrove /

Rob Cosgrove is President of Remote Backup Systems, developers of the fully brandable RBackup Online Backup software platform, powering more than 9,500 Service Providers, MSPs and VARs wordwide since 1987. He is the founder of the Online Backup industry and author of several books, the most recent, "The Online Backup Guide for Service Providers", available at and bookstores.