Vertical IT Market Opportunities & How to Capitalize on Them | MSPmentor
Many MSPs in recent years have enjoyed tremendous success as a result of taking a vertical market strategy. There are significant and compelling advantages IT service providers can enjoy by taking this approach. For example, when they lead with a vertical market-focused offering, MSPs have found they often end up speaking to contacts higher in the organizationâ€™s ranks, they have an easier time establishing credibility and trust, and they find themselves in markets that have less competition and pricing pressure. Further, delivering vertically-focused IT offerings can be a great way to build standardized, repeatable processes and to leverage and build on customer success.