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A couple of weeks ago I was speaking with a potential customer who mentioned an article I wrote back in February called “Synthetic Full Backups – So What?” He said I had the concept all wrong, and that others had different definitions of synthetic backups. He suggested that I correct my blog. So, here’s my correction.

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When companies consider offering Remote Backup services to their customers they do their research, mostly on the Web. There they see ads offering remote backup services as cheaply as $50 a year. Often they just give up, assuming prices are too low, there is no profit in the business, and competition is too fierce. Why would customers pay me $89/month for 20GB when they can pay $5/month for unlimited storage?

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