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Remote Backup Systems ranks among the world’s top 100 cloud service providers (CSPs), according to Nine Lives Media’s second-annual Talkin’ Cloud 100 report.

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We just finished reading PR Newswire’s latest ebook called Unlocking Social Media for P.R. Their master blogger and social media expert, Sarah Skerik penned the ebook from a series of her compelling blog entries. The result is an excellent resource for any marketers looking to jump in (at last) to the social media pool.


Skerik offers some excellent advice on the big three: Facebook, Twitter, and LinkedIn. Not only does she recommend at what level of engagement you should start with, she also throws in some key advice about how best to leverage the strengths of each channel. Yes, they are all very different and it is the powerful combination of the three that will yield the most effective results for your PR engine.
Some of our favorite takeaways:
  • LISTEN first.  Don’t publish a single tweet, status update, or post until you have really listened to the conversation. Skerik recommends starting out by following your favorite brands and studying their social media technique for some time.
  • Learn from the best. Skerik gives us three companies to watch on Facebook. Each has a presence that stimulates Wall conversation and offers shareworthy content in a way that is unique to their brand. Follow these companies to learn what works best and how to tweak your own approach.
  • Be succinct. The tighter the message, the better the Tweet. Keep it short, sweet, and to the point and your Tweets will earn re-Tweeting. Scheduling Tweets is acceptable, says Skerik, but craft each with a different angle to ensure your coverage appeals across your entire audience.
  • Don’t ignore LinkedIn. Skerik reminds us that LinkedIn is completely unique because it allows users to more specifically define their interests and align themselves with their professional peers. This is an invaluable resource for targeted PR.
Get your copy of PR Newsire’s free ebook Unlocking Social Media for P.R. today. It is full of excellent, real-world tips as well as links to supplemental blog posts if you want to dive in further to a particular topic. Best of all, it’s free.

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USA TODAY

Your Google Drive Files Can End Up in Ads
Wired News
By Casey Johnston The combination of Google's new storage service, Google Drive, and the company's recently unified terms of service and privacy policy, have riled the Internet into demanding to know why Google seemed to be claiming ownership of their ...
Confusion over content rights greets Google DriveCBS News
3 Ways SugarSync Beats Google DrivePCWorld
Cloud wars: How Google Drive's privacy policy stacks up against its rivals'Washington Post
TIME -Wall Street Journal (blog) -USA TODAY
all 1,860 news articles »

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While half of MSPs are planning to offer an offsite backup and recovery solution, the majority have not taken steps to support their plans, according to a recent informal survey conducted by Modular Data Protection Services (DPS) Inc, a company that works with cloud data protection. Modular DPS surveyed resellers of Intel AppUp Small Business Service from  Intel Corp.

After surveying a range of MSPs, Modular DPS  found that remote monitoring and management services was the first most popular focus area for MSPs (55.6 percent). Disaster recovery and business continuity planning came in second with 44.4 percent, while offsite data backup and recovery services placed in third with 42.1 percent.

Also, out of the 50 percent of MSPs that offer disaster recovery and business continuity planning services, only 26.3 percent of them also offer offsite data backup and recovery services. A statistic of this measures leaves us with questions. What does that means for today’s market, and how does that affect MSPs as a whole?

Modular DPS has introduced the Modular 360 Partner Program, which provides partners and their customers with a turnkey data protection solution that combines the necessary data protection software, materials, service document templates, and ongoing support. The solution also includes access to the Intel AppUp Small Business Service, which runs on the Intel Hybrid Cloud Platform.

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This release adds brick level backup and restore of Exchange 2010, with features to export and import PST files. There’s a new multithreaded scan engine, and a new compression and encryption engine that makes much better use of multi-core processors, speeding up backups significantly. New Unicode filename support for up to 259 characters, Folder Redirections and Junction Point support were added, along with a new seventh language, Swedish. Many more overall improvements have been made for better memory management and faster (and bigger) backups and restores.

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If you have not yet started to build your mobile marketing strategy, what are you waiting for? The time is now. eMarketer reports by 2016 the growth of mobile social network users is expected to reach 1.7 billion users, a whopping 210% increase from 2011!

Vitrue recently took a more in-depth look at how mobile users are engaging with Facebook in their white paper, “Social Mobile User Engagement: Analysis and Strategies for Successful Mobile User Engagement on Social Media Networks.”


Some interesting insights arose:
  • Engagement with Facebook is on the rise, Likes and Comments continue to increase
  • Image posts generate the most Comments via mobile devices
  • Text and Image posts generate the most Likes
  • Shorter posts perform best with mobile users
  • Using punctuation in a post can have an adverse effect on the engagement level
  • Likes and Comments increase during weeknight hours and weekend days
The white paper also answers key questions, such as:
  • Should posts include a link?
  • Does page size (fan base) matter when including a link?
  • What punctuation actually decreases user engagement?
  • Is there an ideal post length? (There is!)
  • What days are best to post for optimum user engagement?
We think Vitrue does an excellent job of summarizing best practices as you build your mobile user social engagement strategy. Our favorites include:
  • Focus on your core audience. Don’t spread yourself too thin.
  • Keep your posts simple and straightforward. If it gets to be too much (in content or length), engagement will decrease.
  • As in all marketing tactics… test, test, test! Find out from your audience what their preferences are based on performance.
Download Vitrue’s white paper “Social Mobile User Engagement: Analysis and Strategies for Successful Mobile User Engagement on Social Media Networks” for even more helpful advice and statistics. It’s a can’t-miss!

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This Webinar is a wide-ranging discussion about Best Practices for setting up the Client software to properly back up end user data under various conditions and user requirements. It includes suggestions about file selections, retention settings, encryption keys, and much more. It is highly interactive, and includes many questions from attendees with answers by Rob and Pinku.

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