Last month, Forrester found only 8% of organizations believe they have tightly integrated their sales and marketing teams. Their report, B2B Sales and Marketing Alignment Starts With The Customer also found that the greatest obstacles to achieving tigh...Read More
Leading Online Backup software developer and innovator releases a major software upgrade for its flagship product.Read More
Leading online backup software distributor releases new version of its Web Manager and E-Commerce plugins.Read More
In a January 31 announcement on its website, Mozyâ€™s President, Harel Kodesh, finally admitted defeat by halting Mozyâ€™s unsustainable Unlimited backup plan. But he didnâ€™t go down without taking an uncharacteristic desperate swing at competitors, alive and dead. After I read the article my first thought was, â€œSomething is wrong over at Mozy.â€Read More
In the 2010 Sales & Marketing Industry survey that we conducted last month, more than half of us marketers responded that we did not have our 2011 marketing plan completed. In fact, 51% were still working on it, whereas 10% hadnâ€™t yet started. Yikes....Read More
Woohoo! We totally launched a load of paper planes from the edge of space! YEAH! They were released at an altitude of over 37,000 metres, which is loads higher than we thought we'd get. I am dying to know how far they've flown! If you find one LET US ...Read More
Brand this Online Backup Estimator with your own company name. Post it on your website for your customers to download. Use this as a valuable market tool.Read More
Remote Backup Systems [www.remote-backup.com], founders of the online backup industry and developers of the RBackup and Mercury OEM Online Backup platforms today announced the release of its latest software upgrade, RBackup Version 11.2, now available as a self-hosted commercial online backup solution for MSPs, VARs and other service providers.Read More
Recent statistics from SmartBrief on social media marketing reveal the urgent need for companies to define a measurable social media strategy and manage to it:
• 20% of companies have started to use social media in the past 13 to 18 months
• 94.1% of companies are using social media for brand-building, as compared to 49% who indicated they use social media for new business and lead generation
• Companies still don’t know how to manage social media and whether or not it is effective (only 14.7% reported they measure ROI)
• There is a low-level of confidence in social media strategies, with only 7.3% of companies describing their strategy as revenue-generating
Either we get better at it with time or we get used to the feeling of uncertainty, but around the 2-year mark, companies begin to express confidence in their use of social media. Hopefully no damage has been done in the meantime.
What did we take away from SmartBrief’s report? If 2010 was the year for adoption of social media, then 2011 must be the year we learn how to manage it. Like any other initiative, social media’s success depends on accountability to a well-thought out strategy.
So for the 33.3% of SmartBrief’s respondents who said they are NOT the social media decision maker in their organization, we ask: who is?
It’s time to figure it out.
Download your complimentary copy of SmartBrief’s State of Social Media for Business: Select Themes 2010 white paper today.
Every company needs a unique selling proposition – sometimes referred to as a USP. Your USP is made up of those features/benefits that you tell prospects (and existing clients) you do that makes your service special. It differentiates you from the competition and can help you to stand out in a crowded industry. Recent versions […]Read More
The survey shows that most small Online Backup Service Providers service only Business computers (not Personal computers,) and store between five and fifty gigabytes of compressed data per computer. Because of compression and deduplication the amount of data stored on the Service Providerâ€™s drives is roughly equivalent to one third to one half the size of the data on the customerâ€™s computer.Read More