It is important to be aware of the differences between the Personal Online Backup market and its Business counterpart. They have very different needs, and different prices.
Read MoreAccording to a few sources, the average customer of one of the big $5/month services stores 30GB of data online. Even at the current low price of hard drives, how can that be profitable? Here’s a much simplified explanation.
Read MoreNew Online Backup Service Providers are often apprehensive about going into business because they think their business customers will balk at paying $89/month when they see ads for $5/month services.
Read MoreYou see them everywhere – ads for companies like Mozy and Carbonite who offer to back up your personal computer for $5 a month, often offering “unlimited” storage space. So, how does a small Online Backup company compete? The answer is: Don’t.
Read MoreSome of the most noticable players in the personal Online Backup market offer “unlimited” backups for about $5 per month. How can they do that? How can you possibly compete with them and make enough profit? The answer is, “They don’t, and you shouldn’t try.”
Read MoreThe key challenge for data backup activity at SMBs (Small and Medium Businesses) is that if there are existing backup processes in place, they are usually not performed regularly and are done in such a way that does not fully protect the organization.
Read MoreI am the guy you can blame for this. I invented Online Backup in the mid 1980s.
Read MoreBy Shannon Kavanaugh, Go-To-Market Strategies' PresidentI was having a conversation with a business owner recently to help him determine how to bolster his revenues in this rocky time. As we were evaluating what his situation, a key problem became very...
Read MoreI know, this seems like a chapter you could skip. After all, everyone knows what Online Backup is. Right? Read this anyway. I’m going to also tell you what your customers expect from you, and what Online Backup is NOT.
Read MoreOnly a small percentage of computers have an easy way to make backups. Of those that do, many users do not make proper backups. The result is that thousands of individuals and small businesses lose hundreds of thousands of dollars worth of data annually to fire, theft, equipment failure, and many other common catastrophes. Even […]
Read MoreThe Online Backup Guide for Service Providers is a complete guide on starting and operating an Online Backup Service – the latest revision of my industry defining RBS Book originally published in 1987. I am going to publish it here on my blog, one chapter a day during weekdays.
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