Online Backup Knowledge Base

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Beginning in February our Sales Manager, David Branch, will offer a series of free webinars designed to help you sell more online backup services. Dave has decades of experience in software and services sales, and has been through advanced industry sales training. His insight and experience will prove invaluable.

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by Mitch Romm

 At first glance, it would seem that most online backup services are pretty-much the same. They provide software you load on your computer to identify files for backup. They establish an Internet connection to a cloud-based storage server. Finally, they transmit an encrypted version of your data to offsite storage for safe-keeping.

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I haven’t mentioned the RBS Referral Network lately, mainly because it’s all automatic and just sends out referrals without making too much fuss.

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We are very excited about 2012 here at RBS!

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David Branch has been appointed Sales Manager (World) for Remote Backup Systems, a leader in the development of Online Backup software. Based in the Memphis headquarters, David will provide experience and vital resources to RBS’ entire network of Service Providers.

David has a substantial career in software sales and support, having represented Ansys, PDA and AutoTrol. David has been involved with reseller networks and channel partners, and understands the distribution side of sales. We expect our customers to benefit from his experience and technical aptitude.

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I need a little help wrapping my head around something. Maybe you can help. You’ve been asking me for a Bare Metal Backup feature, and I am about to give it to you. My questions are all about how you’re going to use it, and how you’re going to charge for it, and truthfully, I want to know why you want an online BMR backup solution at all.

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As part of a plan to strengthen its technical support capabilities, Remote Backup Systems, the leading developer of online backup software, is pleased to announce the promotion of Stephanie Wallace to the position of Support Coordination Manager, providing vital resources to the company’s entire network of service providers.

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We’ve come to depend on MarketingSherpa to provide the case studies and research to help us further refine how we market and shape our best practices. This year’s 2012 B2B Marketing Benchmark Report is no exception to the Sherpa collection.

Over 1,700 B2B marketers were surveyed for this report that includes 157 charts and analytical commentary on how to “attract and convert the modern B2B buyer.”

Within its 188 pages, MarketingSherpa reveals the two biggest B2B marketing challenges we face: lead generation (74%) and lead qualification (49%). These results, along with Sherpa’s report that the average B2B deal size declined in 2011, show us that marketing to a lengthening sales cycle has led to more promotional pricing than ever to get the deals closed.

The impact is widespread. Across all industries and sizes (and regardless of process maturity) marketers continue to struggle to achieve the proper balance of lead quality and quantity. MarketingSherpa’s research shows that smaller the organization, the more challenging this becomes.

Other top B2B marketing challenges:

· Generating a perceived value in “cutting edge” products (41%)
· Competing in lead generation across multiple media (40%)
· Generating PR “buzz” (38%)

Further, marketers indicated that an overall lack of resources (time, staff and budget) is the greatest barrier to achieving their marketing goals. This would explain why marketers are struggling to gain maturity in lead conversion processes. There simply isn’t the time, money or manpower to focus on an initiative of this magnitude.

So, how is marketing leadership planning to address these challenges? MarketingSherpa’s data on CMO’s strategic priorities for 2012 includes:

· Gaining greater insight of customers and target audience (56%)
· Optimizing lead progression through the marketing-sales funnel (55%)
· Achieving or increasing measurable ROI from lead generation programs (54%)

What provides the best insight in this most recent report is how MarketingSherpa dissects the data: by industry, by maturity, and by size. These cross-sections illuminate the why’s and how’s of B2B marketing to help us evolve our own best practices.

Download your own copy of the 2012 B2B Marketing Benchmark Report today. With a wealth of industry-specific data, marketers everywhere must have this report to better inform their marketing strategy, improve best practices, and achieve more sales conversions.

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RBS is happy to announce the release of the public Beta Test Client version 11.4.0 for RBackup. This version has support for Exchange 2010 mailbox-level backups, among other new features.

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