Titan Arum Blooms at OSU

May 14th, 2013 No comments

The Titan Arum at Ohio State University bloomed about two hours ago. It is a huge perfect specimen of the largest flower in the world. It is also among the most stinky flowers in the world. Its common name is the corpse flower. Read more…

The Modern Marketer – Part Artist Part Scientist

May 14th, 2013 No comments

Hello Mr. Salesperson. We have someone we’d like you to meet! It is the Modern Marketer.

You might not recognize this part artist-part scientist. He doesn’t look exactly like the kind of marketer you’re used to…. You know, the one that flings leads over the cubical wall without a second glance. This marketer is new. One that has evolved out of ever-changing technology and the non-stop demands of a more sophisticated marketplace.

This Modern Marketer leverages his artistic talents and scientific knowledge to not only improve marketing ROI but also ignite lead generation. Yes, it’s true. This marketer knows what makes a good lead. Plus, he knows how to reach prospects with relevant, timely content. Heck, he writes it. He also knows where it should land and that it makes a lot of sense to repurpose it whenever possible.

You may be surprised to hear this, but the Modern Marketer “gets” you, Mr. Salesperson. He knows what you’re up against, he knows what makes your prospects and customers feel pain, and he knows how your offering solves their problem. Then with great content and smart technology, he provides the tools you need to demonstrate your competitive advantage and better support your sales process.

This marketer also understands the new rules of social media. He understands that visual content is king. Nothing else grabs a prospect’s attention as fast as a compelling image. How does he know this? Because he’s watching… and listening. He’s listening to you, your customers, and your prospects. He actively participates in social media and uses it to create meaningful dialogue with customers.

Sure, you may not think all of his tactics are worthwhile, but he knows what worked and what didn’t because he measures each campaign—from email to social media and beyond. It’s all tied in to your CRM system, so you, Mr. Salesperson, also know what worked and what didn’t. You don’t have to worry.

Further, the Modern Marketer is also accountable. Budgets, performance tracking, and ROI are all keywords in the new marketer’s job description. Gone are the days of old when marketers focused exclusively on the creative side–now marketing departments have more responsibility, fewer resources, and answer to the CMO. Technology is the marketer’s greatest asset.

Heard enough? Curious as to what this Modern Marketer looks like? Of course you are! Look, our friends at Salesforce.com have shared this delightful (and insightful) infographic to illustrate the reasons why The Modern Marketer is truly Part Artist and Part Scientist.

There’s never been a more exciting time to be a marketer!

New Partner Portal Will Open in Mid May

May 3rd, 2013 No comments

 

Remote Backup Systems announces the mid-May release of a new Partner’s Portal. Partners with active Maintenance Subscriptions will have access to the Portal at no additional charge. The Partner Portal contains advanced tools and resources, and is fully compatible with smartphones, tablets, and PCs. Read more…

ISP Caught Injecting Advertising Content Into Web Pages

April 8th, 2013 No comments

 

Kat Cosgrove

Kat Cosgrove – RBS Director of Marketing

Last week, ArsTechnica posted this article. An ISP called CMA Communications, providing services in rural areas of a couple of Southern states, is participating in some seriously shady advertising tactics: injecting ads into websites without the owner’s permission or knowledge by adding a line of Javascript to the HTML of each website as it loads. Read more…

Save The Letters

April 1st, 2013 No comments

RBS today announced a new initiative aimed at preventing the wonton destruction of letters and numbers, called the Typographical Conservation Initiative.

“Too many of us use the backspace key and delete key without thinking about the destruction we are causing in the typographical ecosystem,” said Rob Cosgrove, CEO of Remote Backup Systems, “I’m guilty, too. Back there when I tried to type destruction, I accidentally hit the R instead of an E and I thoughtlessly backspaced over four innocent letters to get back to the R, then I murdered it without a thought, replacing it with a more ‘correct’ E.”

RBS encourages everyone to SAVE THE LETTERS. Instead of deleting, please cut and paste your typographical errors into a “holding document” where they can be recycled. Check your holding document before you type, to see if there is a letter you can recycle instead of using a new one.

As part of the Typographical Conservation Initiative RBS will develop an open source application that can automatically save mistakenly used letters erased with the backspace and delete keys. It will recycle them automatically as you type, thus saving millions of letters.

“We hope someday to be able to save whole words, or maybe even entire sentences,” explained Cosgrove.

New Live Support for Europe 9AM to 11PM GMT

March 25th, 2013 No comments

Remote Backup Systems now has live support for Europe from 9AM to 11PM GMT. This corresponds to 4AM to 5PM US Central Time. Our Partners can contact Tech Support by phone or live chat through our European or USA phone numbers, and on our website’s “Live Help” button. Read more…

RBS Announces Pay As You Go Subscription Plans for Online Backup Software

March 13th, 2013 No comments

Pay only for what you use. Start your Online Backup Service for as little as $250 and $60/month. Read more…

What Type of Protection do You Need?

March 12th, 2013 No comments

What Kind Of Protection Should You Use?
Created by http://www.HomeSecuritySystems.com

Backup and Disaster Recovery: Tornado Season Refresher | MSPmentor

February 27th, 2013 No comments

Expect a lot more backup and disaster recovery BDR coverage in the weeks ahead as managed services providers MSPs prepare for tornado season, which begins in March. Case in point: BDR and intelligent business continuity IBC vendor Datto Inc. recently tapped into the experience of one of its partners to provide guidance for everyone on the Datto blog. Here’s the scoop.

via Backup and Disaster Recovery: Tornado Season Refresher | MSPmentor.

New Resource: The Marketers Guide to Salesforce

February 25th, 2013 No comments

HubSpot just released “The Marketers Guide to Salesforce”filled with insights to help marketers more effectively use Salesforce. And we are happy to report, it was written by marketers.
As champions of sales and marketing integration since our inception in 2001, we understand aligning marketing and sales efforts has never been more important.
In fact, a 2010 study by the Aberdeen Group found that companies with strong alignment between sales and marketing achieved 20% annual revenue growth, compared to a 4% decline in annual revenues for companies with poor alignment.
To that end, we recommend HubSpot’s guide as another terrific resource to offer the marketing perspective on a very popular sales tool.
Great tips include:
  • Send only sales ready leads to Salesforce. Why? Your sales team doesn’t have to wade through hundreds of leads to find the ones they should be working. 
  • Use explicit and implicit data to determine when leads are ready to pass to sales. But make sure that sales and marketing agree on the criteria before implementing it within Salesforce. 
  • Use data your sales team enters in Salesforce to better inform marketing communications. Sales conversations will reveal information that will improve segmentation, lead scoring and personalized content.
There is much more in this 49-page guide, we recommend you download your own copy today. And read through to the end, where Hubspot provides a handy glossary called, “Salesforce Terminology in Plain English.”
Download “The Marketers Guide to Salesforce” here.

Online Backup Software RBackup Version 11.7.8 Released

February 12th, 2013 No comments

We’ve posted an update to our RBackup software! You can download it now. The upgrade is available to all Partners who have active Maintenance Subscriptions. Download the upgrade from our website at by visiting the Software Upgrades Page.

V11.7.8 contains a number of fixes needed for the most recent Windows updates and applications, as well as some new features. A complete list of RBackup updates is here.

There have also been updates to the Web Manager and E-Commerce PlugIns. A complete list of those updates is here.