We just finished reading PR Newswire’s latest ebook called Unlocking Social Media for P.R. Their master blogger and social media expert, Sarah Skerik penned the ebook from a series of her compelling blog entries. The result is an excellent resource for any marketers looking to jump in (at last) to the social media pool.
Skerik offers some excellent advice on the big three: Facebook, Twitter, and LinkedIn. Not only does she recommend at what level of engagement you should start with, she also throws in some key advice about how best to leverage the strengths of each channel. Yes, they are all very different and it is the powerful combination of the three that will yield the most effective results for your PR engine.
Some of our favorite takeaways:
- LISTEN first. Don’t publish a single tweet, status update, or post until you have really listened to the conversation. Skerik recommends starting out by following your favorite brands and studying their social media technique for some time.
- Learn from the best. Skerik gives us three companies to watch on Facebook. Each has a presence that stimulates Wall conversation and offers shareworthy content in a way that is unique to their brand. Follow these companies to learn what works best and how to tweak your own approach.
- Be succinct. The tighter the message, the better the Tweet. Keep it short, sweet, and to the point and your Tweets will earn re-Tweeting. Scheduling Tweets is acceptable, says Skerik, but craft each with a different angle to ensure your coverage appeals across your entire audience.
- Don’t ignore LinkedIn. Skerik reminds us that LinkedIn is completely unique because it allows users to more specifically define their interests and align themselves with their professional peers. This is an invaluable resource for targeted PR.
Get your copy of PR Newsire’s free ebook Unlocking Social Media for P.R. today. It is full of excellent, real-world tips as well as links to supplemental blog posts if you want to dive in further to a particular topic. Best of all, it’s free.
I’ve told you this before. As part of our ongoing competitive research here at RBS we (like everyone else in business should be doing) shop our competitors for price and features, among other things. And we buy their software. They don’t know who we are, and they send us their advertising stuff, and often a salesman calls. This is what happened when one phoned us recently.
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A recent widely quoted study shows that malware (viruses, Trojans, etc) get backed up and restored regularly, and may be bypassing antivirus measures. I don’t have an issue with that. I agree with it. However, I DO have an issue with how the authors came up with their data.
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Before starting your Online Backup Service you have several decisions to make about hosting your RBS Server. Your decision will help define the kinds of services you can offer your end users, your costs, your “trust factor,” and your profit potential.
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The world’s first and most mature commercial Online Backup software, in its 11th major revision, has been released. RBackup version 11.5.6 is now available for download. This upgrade is for the core RBackup software and its PlugIns, including the Web Manager and E-Commerce PlugIns.
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If you have not yet started to build your mobile marketing strategy, what are you waiting for? The time is now. eMarketer reports by 2016 the growth of mobile social network users is expected to reach 1.7 billion users, a whopping 210% increase from 2011!
Vitrue recently took a more in-depth look at how mobile users are engaging with Facebook in their white paper, “Social Mobile User Engagement: Analysis and Strategies for Successful Mobile User Engagement on Social Media Networks.”
Some interesting insights arose:
- Engagement with Facebook is on the rise, Likes and Comments continue to increase
- Image posts generate the most Comments via mobile devices
- Text and Image posts generate the most Likes
- Shorter posts perform best with mobile users
- Using punctuation in a post can have an adverse effect on the engagement level
- Likes and Comments increase during weeknight hours and weekend days
The white paper also answers key questions, such as:
- Should posts include a link?
- Does page size (fan base) matter when including a link?
- What punctuation actually decreases user engagement?
- Is there an ideal post length? (There is!)
- What days are best to post for optimum user engagement?
We think Vitrue does an excellent job of summarizing best practices as you build your mobile user social engagement strategy. Our favorites include:
- Focus on your core audience. Don’t spread yourself too thin.
- Keep your posts simple and straightforward. If it gets to be too much (in content or length), engagement will decrease.
- As in all marketing tactics… test, test, test! Find out from your audience what their preferences are based on performance.
Download Vitrue’s white paper “Social Mobile User Engagement: Analysis and Strategies for Successful Mobile User Engagement on Social Media Networks” for even more helpful advice and statistics. It’s a can’t-miss!
Yesterday’s Webinar on Best Practices for setup of the RBackup Client Software was a success. Eighty one people registered for it, and 52 showed up to participate.
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Here is a 20 ounce container of French’s Classic Yellow Mustard that I bought at a local market. I selected this bottle of mustard because of the huge yellow words, “40% More,” but I failed to read the fine print, just like many people who buy from the wrong Online Backup Software company fail to read the fine print.
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Join us on March 8 for a Free Webinar on selling Online Backup Services. Using reference selling will shorten your sales cycle. Testimonials draw attention to your services. Join Dave Branch, Sales Manager at Remote Backup Systems for this one hour free Webinar on how to make your Online Backup Service more successful.
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Join us for a Webinar on March 6. This one hour technical session concentrates on best practices for setup of the RBackup Client software to minimize backup time, make sure you back up the correct files, and meet your customers’ recovery objectives.
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