Remote Backup Systems [www.remote-backup.com], founders of the online backup industry and developers of the RBackup and Mercury OEM Online Backup platforms today announced the release of its latest software upgrade, RBackup Version 11.2, now available as a self-hosted commercial online backup solution for MSPs, VARs and other service providers.Read More
Recent statistics from SmartBrief on social media marketing reveal the urgent need for companies to define a measurable social media strategy and manage to it:
• 20% of companies have started to use social media in the past 13 to 18 months
• 94.1% of companies are using social media for brand-building, as compared to 49% who indicated they use social media for new business and lead generation
• Companies still don’t know how to manage social media and whether or not it is effective (only 14.7% reported they measure ROI)
• There is a low-level of confidence in social media strategies, with only 7.3% of companies describing their strategy as revenue-generating
Either we get better at it with time or we get used to the feeling of uncertainty, but around the 2-year mark, companies begin to express confidence in their use of social media. Hopefully no damage has been done in the meantime.
What did we take away from SmartBrief’s report? If 2010 was the year for adoption of social media, then 2011 must be the year we learn how to manage it. Like any other initiative, social media’s success depends on accountability to a well-thought out strategy.
So for the 33.3% of SmartBrief’s respondents who said they are NOT the social media decision maker in their organization, we ask: who is?
It’s time to figure it out.
Download your complimentary copy of SmartBrief’s State of Social Media for Business: Select Themes 2010 white paper today.
Every company needs a unique selling proposition – sometimes referred to as a USP. Your USP is made up of those features/benefits that you tell prospects (and existing clients) you do that makes your service special. It differentiates you from the competition and can help you to stand out in a crowded industry. Recent versions […]Read More
The survey shows that most small Online Backup Service Providers service only Business computers (not Personal computers,) and store between five and fifty gigabytes of compressed data per computer. Because of compression and deduplication the amount of data stored on the Service Providerâ€™s drives is roughly equivalent to one third to one half the size of the data on the customerâ€™s computer.Read More
We ask that you please take a moment to complete this quick 5 minute survey to help us better understand your business needs. As a thank you, you will be entered into a drawing for a $200 coupon which can be used towards the purchase of any RBS product. We will choose 5 lucky winners at random.Read More
If you amortize the cost of the online backup software over the average life of each end user, you get to the real cost of the software. In the case of Windows Servers, you are paying $86 for the software (4 credits at $21.50 each). Over the life of the end user, this works out to a software cost of just barely over $2/month. Thatâ€™s really cheap.Read More
We really enjoyed reading CSO Insightâ€™s latest ebook, Sales Management 2.0 -- Optimizing Sales Performance 2010. Itâ€™s filled with terrific insights from sales leaders Kenneth Powell, Vice-President of Worldwide Sales Enablement at ADP; Kevin Joyce,...Read More
The sales world is buzzing with the launch of IntroMojo, an online tool that compiles key information about your prospects and serves it up to you in a snazzy looking website. The information it provides is already accessible on the web and isnâ€™t tha...Read More
A recent whitepaper from Chief Marketer and Genesys poses the question, â€œDoes Your Social Media Strategy Force Marketing to Act Like Customer Service?â€ We think this a very important question. Especially as companies evaluate the purpose of their c...Read More
Sales and marketing professionals are participating in social media more than ever these days. Determining the ROI of this effort remains elusive, but websites like Social Mention, HowSociable, and BlogPulse are helping us monitor coverage more efficie...Read More
Now available from RBS, dedicated leased servers hosted in the Amazon Cloud, offering another alternative to Service Providers looking to start an Online Backup service.Read More