Woohoo! We totally launched a load of paper planes from the edge of space! YEAH! They were released at an altitude of over 37,000 metres, which is loads higher than we thought we'd get. I am dying to know how far they've flown! If you find one LET US ...

Recent statistics from SmartBrief on social media marketing reveal the urgent need for companies to define a measurable social media strategy and manage to it:

• 20% of companies have started to use social media in the past 13 to 18 months

• 94.1% of companies are using social media for brand-building, as compared to 49% who indicated they use social media for new business and lead generation

• Companies still don’t know how to manage social media and whether or not it is effective (only 14.7% reported they measure ROI)

• There is a low-level of confidence in social media strategies, with only 7.3% of companies describing their strategy as revenue-generating

Either we get better at it with time or we get used to the feeling of uncertainty, but around the 2-year mark, companies begin to express confidence in their use of social media. Hopefully no damage has been done in the meantime.

What did we take away from SmartBrief’s report? If 2010 was the year for adoption of social media, then 2011 must be the year we learn how to manage it. Like any other initiative, social media’s success depends on accountability to a well-thought out strategy.

So for the 33.3% of SmartBrief’s respondents who said they are NOT the social media decision maker in their organization, we ask: who is?

It’s time to figure it out.

Download your complimentary copy of SmartBrief’s State of Social Media for Business: Select Themes 2010 white paper today.

Every company needs a unique selling proposition – sometimes referred to as a USP. Your USP is made up of those features/benefits that you tell prospects (and existing clients) you do that makes your service special. It differentiates you from the competition and can help you to stand out in a crowded industry. Recent versions […]

The survey shows that most small Online Backup Service Providers service only Business computers (not Personal computers,) and store between five and fifty gigabytes of compressed data per computer. Because of compression and deduplication the amount of data stored on the Service Provider’s drives is roughly equivalent to one third to one half the size of the data on the customer’s computer.

We ask that you please take a moment to complete this quick 5 minute survey to help us better understand your business needs. As a thank you, you will be entered into a drawing for a $200 coupon which can be used towards the purchase of any RBS product. We will choose 5 lucky winners at random.

If you amortize the cost of the online backup software over the average life of each end user, you get to the real cost of the software. In the case of Windows Servers, you are paying $86 for the software (4 credits at $21.50 each). Over the life of the end user, this works out to a software cost of just barely over $2/month. That’s really cheap.

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